"People always want to try out new designer sunglasses but are put off by the high cost of the leading brands. Replica sunglasses, with designs that can be compared to the market leaders, but available at a fraction of the cost are very popular with customers," reported Kirk Bachelder, while launching the new site. He added, "Retailers having stalls at malls, flea markets and fairs can make a nice profit selling the replica sunglasses at about $8-$10 per pair, having bought these for around $2 per pair.